WHY SEARCH ENGINE OPTIMIZATION IS IMPORTANT

More and more businesses advertise, market, and sell their products and services in the internet, and since there are similar businesses, it is very important that they should know how to properly market themselves on the World Wide Web. For this reason, SEO or Search Engine Optimization has been becoming one of the fastest growing Internet marketing strategies there is. This article
discusses how Search Engine Optimization can be an effective marketing strategy for your website.

Most businesses believe that creating a blog about your product, or purchasing a domain and creating a website is enough to be known by the global market; this is absolutely not the case. Since traditional methods of marketing have been very effective from then till now- that is formulating strategies, having a back up plan B, and knowing the target market – this has been the strategic basis of search engine optimization professionals. But unlike the traditional method marketing experts, search engine optimization professionals have a different marketing medium.


Traditional marketing methods include advertising on magazines, newspapers, and other reading materials. This is a good marketing plan but this would limit you to reach audiences who would purchase the specific reading material where you placed your ad. Factors like popularity, readership and business markets affect this kind of advertisement. Also, this type of advertisement not only can be very difficult, but can be very expensive as well. You are going to pay the publishers depending on the size of your advertisement, which means the more visible you want your ad to be, the more it will cost you. Let us now discuss how search engine optimization can be more advantageous. Having a website means you can have more information about your business relayed, you could also take in orders and receive feedbacks from your customer thru your website, it’s like having a billboard and your shop in one place. Also, when a potential client could view the link of your site on top a search engine’s list, it projects credibility on your site thus providing your audience a positive psychological impact. A website that is on top of a search engine’s list shows the audience that among the many websites with similar services, this particular website is the most excellent and trustworthy. Because of this impact, a website on top of search engines’ lists has an edge from its competitors. Because of search engine optimization, websites will be able acquire a larger audience share and the audiences’ feedback is measured. With useful tools like, Google Analytics, the goals can be achieved and the results are measured.


Traditional marketing methods like printing advertisements and telemarketing are done to make business. However, since a lot of people are using search engines to search for what they are looking for, a website that has undergone search engine optimization will be the first one to be viewed, thus the chance of doing business with that searcher is very high.

In a car race, your website is your engine, and having it search engine optimized is like giving your engine a good boost, and the search engine optimization expert, will be like your pit crew who do the job of making sure that you are driving a well equipped car with a winning engine.