Explain Blogging – What does Blogging Mean for Network Marketers?

Explain blogging? A blog, a short version of “weblog,” is simply an online log or journal, usually owned and managed by an individual. Blogs are periodically updated, usually about once a week, and can include all sorts of media, such as video, articles or pictures. Blogs can be personal or corporate, serious or tongue-in-cheek. They can be controversial or conservative in the viewpoints presented. They can even be nothing but the totally
biased space in which a mother writes and posts non-stop about her two-year-old! For network marketers, however, a blog can be a very powerful tool.


Blogging affords anyone brave enough to have one, a free space in which to express any thoughts, ideas, or content they feel may be of value, which is more than likely, the reason they have become so popular. For network marketers, blogging also provides a space in which to build and expand their businesses in a way that is non-threatening to potential customers, and which can help establish themselves as authorities within their field.


There are two basic ways of setting up a blog. There are free blogging platforms, such as blogger and wordpress. These offer you the opportunity of creating a blog without having to pay for hosting. They can be customized and made to look just like a real website. The problem is that your url will be rather long, as it will include the name of the site in which it was built. The other way to set up a blog is to host it yourself. In this case you will need to download software and pay for hosting, but you have greater freedom and control over what you post, plus you can have any url you wish.


For a network marketer, the blog becomes the center of all operations. Everything begins at the blog, and all links and advertising should be made to direct traffic to the blog. This allows the marketer greater control over what the visitor will find, and can make sure the content they find is relevant to the ad or strategy which brought them there in the first place.